Joel Book

Named one of “50 Marketing Thought Leaders over 50” by Brand Quarterly Magazine three years running (and for good reason).


Today’s customers are smarter, better informed, and more demanding than ever. The marketing stakes are high, and Joel Book shows you how smart brands are using data and digital technology to deliver personalized offers and information that fuel sales and create long-term customer relationships.


Education that Inspires

In today’s marketplace, Customer Experience is what separates the Contenders from the Pretenders. Joel Book shows you how smart brands use digital marketing to deliver a customer experience that is both personal and powerful.

But, knowing what to do is one thing. Wanting to do it is another. Joel believes every speaking engagement should not only leave your audience more informed, but also more inspired to take action.

> Hire Joel for your upcoming event



what industry leaders are saying

Many speakers have extensive knowledge. Some have tons of energy. A few have loads of charisma. Joel Book has it all. Put him on your stage and watch him transfix and transform your attendees.

Jay Baer | Founder, Convince & Convert, Author, Strategist, World-Renowned Speaker



About Joel Book

ExactTarget and Salesforce veteran and direct marketing legend, Joel Book has spent four decades teaching marketers how to acquire and retain customers more effectively using data, content and technology. 



speaking engagements

From global SaaS user conferences to corporate marketing summits, Joel has spoken at more than 200 events in the last five years and honed his ability to connect with audiences of any size.


yrs digital & direct marketing

Marketing isn't Joel's career... it's his passion. And although the tools and technologies change over time, Joel's belief in the power of relevant and respectful marketing never will. 


yrs @ exacttarget & salesforce

After joining ExactTarget as employee #26, Joel spent more than a decade helping grow this company to $400M+ resulting in a successful IPO in 2012 and $2.7B acquisition by Salesforce in 2013.  


by the Book

"If you’re looking for a speaker who combines energy and passion with practical examples of how smart brands use digital marketing, hire Joel to keynote your event.” 
Christophe Eymery  |  Head of Digital and Media. L’Oreal ANZ

Joel earned a reputation as “The Senior Statesman of Digital Marketing” for his research-based insight and case-studies that teach marketing and services professionals how to strategically use data, content, and technology to acquire and retain customers.

Joel has shared the stage with many acclaimed speakers, including New York Times bestselling author and NFL Hall of Fame member, Tony Dungy, and direct marketing icon and DMA Hall of Fame member, Stan Rapp (shown below).


Get educated. Get inspired.

Hire Joel Book

Hiring the right speaker (or moderator) can make or break your event. Your audience deserves fresh content, real-world stories, and a captivating personality on stage. Hire "The Senior Statesman of Digital Marketing" to speak at your event.