About Joel


Keynote Speaker Joel Book

Joel Book is considered one of the industry’s leading strategists on digital marketing and customer experience. In a career that spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management, Joel has helped hundreds of businesses—large and small—learn how to successfully use data, content and digital technology to acquire, serve, and retain customers.

Most recently, Joel was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget and helped grow the business to $400M+, resulting in a successful IPO in 2012 and $2.7B acquisition by Salesforce in 2013.

Joel is a powerful and popular keynote speaker because he packs his presentations with useful insight and best-in-class examples of smart and successful digital marketing. This is one of the reasons that, for three consecutive years, Joel has been recognized as one of the “50 Marketing Thought Leaders over 50” by Brand Quarterly Magazine.

Watch Joel in Action or explore his speaking topics.

When it comes to educating and entertaining an audience Joel is without question one of the best speakers I’ve ever seen.
— Tim Kopp | Hyde Park Venture Partners

Brand Fans

Joel has spoken at marketing summits and conferences for numerous national and international brands and organizations including: